Keen resources

Videos

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Unlocking Real-Time Marketing: The Power of Automated Data Collection

Watch how Keen automates data collection to simplify measurement, accelerate modeling, and deliver faster marketing insights.
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New AI-Driven Marketing Insights

Keen’s AI-Driven Marketing Insights feature simplifies complex data analysis and ensure strategic decisions are informed, efficient, and effective.
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How AI Simplifies Your Marketing Mix Decisions Webinar

Watch Keen’s webinar where we unpack the ways AI is transforming the marketing budgeting and planning process.
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Navigating Change: The Destiny of Marketing in the CPG Landscape

Learn how CPG companies can harness the power of change and transform it into a tool for growth, sustainability and industry leadership.
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How Brand Leaders are Planning Marketing Strategy with AI

Watch how brand leaders are using Keen’s AI-powered models to plan strategy, forecast outcomes, and stay ahead in a volatile market.
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What if I’m new to a company and this is my first year of annual planning?

New to annual planning? Get guidance on how to plan confidently in your first year using Keen’s decision models and scenario tools.
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What if I need to provide a forecast to my finance team?

Need to build a forecast for finance? This video walks through how Keen makes it easier to model and defend budget assumptions with data.
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What to do when your marketing budget is cut?

Facing a marketing budget cut? See how to refocus your strategy, reallocate smartly, and protect marketing effectiveness under pressure.
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ReveNew: The Future of Retail: Mastering E-commerce Strategy

This ReveNew episode breaks down where retail is headed and how brands can evolve their e-commerce strategy to stay ahead.
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Keen Takes: How to Use Granularity to Your Advantage

Explore why granularity matters in MMM. Keen explains how deeper detail can uncover smarter budget shifts and better media performance.
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How Marketers Can Succeed in a Cookieless World

Explore how marketers can adapt to a cookieless future with better first-party data, MMM, and privacy-compliant performance tracking.
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Keen: Empowering Brand Leaders

See how Keen helps brand leaders gain clarity and confidence in their marketing plans with predictive modeling and scenario testing.
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ReveNew: Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

In this ReveNew episode, Keen explores smart pricing and value strategies smaller brands can use to stay competitive during a recession.
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ReveNew: Overcoming Big Retail Media Leverage Without Increasing Costs

Explore how to navigate retail media leverage and maintain control of your budget in this ReveNew conversation on smarter spend strategy.
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ReveNew: How to Implement Change in Big CPG Brands with Liz Mayer

Liz Mayer joins ReveNew to share how large CPG brands can manage change at scale with clarity, speed, and strong leadership.
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