B2B brand increase their ToF marketing investments and increase leads by 10%By leveraging our Platform, Keen's B2B telecommunications client was ...
Measure, Optimize, and Forecast Your Marketing Investment
powered by AI
Category defining software that combines marketing measurement, media planning and P&L forecasting to drive 25% improvement in incremental revenue within the first year.
Trusted by innovative brands worldwide
Jose Maury
VP, Customer Acquisition
NAC Marketing
- the optimization of existing channels and channel testing strategy,
- effectively representing ROI and business KPIs holistically across all paid channels, and
- measuring the compound effects of paid media over time and its codependency on sustained media investment.
Speak your CFO's language
Keen solves the biggest challenge faced by marketing teams- connecting marketing investment to revenue and profit. Ultimately bridging the gap between marketing and finance.
What is the right balance between brand (top of funnel) and performance (bottom of funnel) marketing to drive profitable growth?
Keen almost always recommends a 70/30 split between top and bottom of the funnel spend and a shift toward a multi-channel evergreen strategy. The output of our scenarios is a weekly buying plan, by channel with an associated forecast.
Do I have the right channel mix and/or should I add new marketing channels?
The platform allows you to test the impact of new marketing channels based on our patent-pending Marketing Elasticity Engine (benchmarks). Once you have a mix set, it will optimize the interaction effects between channels and timing impact to drive the most profitable result for your brand.
How can I measure the risk associated with my marketing plans?
Keen’s media planning solution will provide an optimized buying plan, based on your P&L influenced response curves and the decay rates of each channel. Our probabilistic forecasting will then show the range of forecast achievability, alongside the probability of return for incremental investment.
What is the optimal spending plan between offline and online marketing channels? How much should I spend within retail media networks?
Keen’s solution will allow you to optimize between media, shopper and trade spending. Our unique portfolio modeling approach will optimize between Amazon, Target, Walmart and other retail media networks, while also spending between tactics within each RMN.
How is Keen different?
Keen combines real time measurement, media planning and forecasting into a unified decision making solution. Gone are the days of making gut-feel investment decisions based on your incomplete, outdated marketing mix Powerpoint. Run unlimited media planning scenarios, supported by a forecast within a 4% margin of error, to provide quantifiable proof of marketing’s plan.
The best flight schedules: Keen research
The best flight schedules: Keen research In this case study you will learn how three different flight schedules impacted the net profit for one b ...